SurveyMonkey

More than a form builder, with clear product boundaries

SurveyMonkey is built around creating questionnaires, distributing them and interpreting the answers. It can support customer satisfaction, employee feedback and market research, but the software subscription does not supply respondents. Audience is a separate purchase. This is a review of documented capabilities and terms, without a hands-on test or a user-rating claim. Product overview · Response allowance rules

Budget for the actual billing period

Basic includes up to 10 questions per survey. Its applicable response limit appears during signup or in the account. The annual options require an annual payment, so their monthly equivalents are not directly comparable to a cancellable monthly charge. Individual plans

Paid response allowances are counted across surveys and the relevant billing period. The documented excess-response charge is $0.15 per response; unused allowances do not roll over. Estimate the busy period, not just a typical survey, and keep separately purchased Audience responses out of the subscription-capacity calculation. Response limits and overages

Questionnaire controls worth checking

Skip logic, disqualification, piping and more advanced branching let a questionnaire adapt to answers. Randomization can vary questions, pages or blocks. These are distinct controls with different plan requirements; having basic skip logic does not establish entitlement to block randomization. For concept testing, our suggested demonstration would use the actual experimental branches and randomization needed by the study. Survey logic features

The documented workflow can begin from scratch, a template, an existing survey or AI-assisted creation. After drafting and previewing, select a collector such as a web link, an email invitation or a website embed. Channel-specific settings matter: a public link and an invitation tied to a contact list are different ways of managing access and follow-up. Creation help · Collection options

Reporting, exports and team access

Analysis tools cover summaries, individual answers, filters and comparisons, with more advanced functions gated by tier. Exports are paid and include PDF, PowerPoint, Excel, CSV and SPSS depending on export type. The export help also documents large-survey thresholds where CSV is the available format. Confirm the output you need before collecting a large study, rather than assuming every visual report becomes the same spreadsheet. Analysis tools · Export documentation

Team accounts distinguish people who create surveys from people who analyze shared work. Team plans start at three users; seat permissions and integration access differ. A two-person project should compare individual sharing requirements with the team minimum, while a larger organization should check administration and connector requirements with Enterprise. Team roles and permissions

Renewal and our buying view

Turning off auto-renew prevents the next renewal and preserves the current paid term, after which the account moves to Basic. Downgrade can restrict access to responses and features, so export needed data first. Use the official help and account support route for the selected plan. Cancellation and downgrade

Our assessment is that SurveyMonkey is a useful shortlist candidate when the research workflow needs logic, reporting and several collection methods. Its buying tradeoff is the combination of feature tiers, commitment length and response charges. The best evaluation is a realistic questionnaire plus a finished export, not simply whether a draft can be created for free.